Professional Diploma in Marketing

Pathway 3

Qualification Overview

This pathway focuses on the aspects of marketing and the competencies required to succeed in the marketing function including brand management, marketing research and insights, selling & sales management and digital optimization and strategy. Understanding of this pathway can be achieved through profound and vigorous appraisal procedures which incorporate the contemporary marketing industry.

Successful completion of the CIMG Professional Diploma in Marketing pathway will create the expertise, skills and insight to be able to function at an executive level within the workplace.

Entry Requirement

One or more of the following is required to gain entry onto this qualification:

CIMG Pathway 2: Professional Advanced Certificate in Marketing– must have taken & passed all subjects

ABE Level 4 and similar qualifications – must have taken and passed all **appropriate subject(s) in PW2

HND Marketing – must have taken and passed all subjects

CIM part qualification or relevant equivalent certificate in marketing– must have taken all subjects

IMM part qualification or relevant equivalent certificate in marketing– must have taken all subjects

Non-Marketing Degree/Masters Professional qualification holder with a minimum of 3 years of marketing experience – must have taken & passed all subjects **appropriate subjects in PW1 and PW2

Qualification and Tutorial Fee

RECOM Registration Fee*

GHS200

RECOM Tutorial Fee

GHS1200 per module

Qualification Structure

Brand Management + Marketing Research and Insights** + Selling and Sales Management** + Digital Optimisation and Strategy** = Professional Diploma in Marketing

Your Next Pathway

A. Join pathway 4, which is the Professional Degree in Applied Marketing CIMG Programme Pathways B. *Please note that payment applies to those who break their registration for more than one year C. ** Appropriate subject (s) D. Exemption from exams in PW1, 2 – GHS900.00 E. NB: Exemption fee(s) can be paid in instalments. However, results would not be released until all exemption fee(s) have been paid in full