Course Overview
- Explore the concepts of sustainability and better appreciate how to embed these to create long-term value for your organization.
- Explore the role of marketing in engaging with stakeholders to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability initiatives.
- Equip you to plan, resource, and execute against key sustainability initiatives, communicate their value, and embark on continuous improvements to attain measurable results.
- Learn the art of responsible digital design. Understand how your design choices can influence environmental impact and gain expertise in assessing and enhancing the eco-design of digital products.
Who Should Attend?
This course is ideal for;
- Marketing managers and marketers in operational and supervisory roles who aspire to use marketing as a net force for good.
- Marketers in specialist roles such as email marketing, community building, content marketing, social media marketing, search engine optimisation, influencer marketing, social search, and marketing analytics.
- Individuals in traditional marketing careers who are looking to remain future-proof in an era of increasing sustainability drive.
- Entrepreneurs and small business owners.
