Course Overview
- Understand how traditional and digital media work together, creating content that speaks and connects to people, customer journey mapping, learn the art of community building, copywriting, aligning SEO to business objectives, analytics, building a clear vision of your strategy, and making it actionable with budget, channel and media plans, KPIs and more.
- Develop the resources and skills (hands-on) required to implement digital marketing initiatives
- Gain strategic insights into the impact of digital marketing tools on businesses
- Understand the use of generative AI tools such as Perplexity, Midjourney, copy.ai, ChatGPT and more
- Create a tailored digital marketing strategy to respond to the changing needs of customers and other stakeholders
- Live project presentation using your company as a case.
Who Should Attend?
- Marketing managers and marketers in operational and supervisory roles who aspire to enhance their strategic marketing capabilities.
- Marketers in specialist roles such as email marketing, community building, content marketing, social media marketing, search engine optimisation, influencer marketing, social search, marketing analytics
- Individuals in traditional marketing careers who are looking to update their skills.
- Entrepreneurs and small business owners.
