George is a bilingual business leader with over 20 years of cross functional experience in FMCG and intergovernmental trade across multi industries in West and Central Africa.

He started his career as a management trainee in Nestlé West and Central Africa and worked on several projects in supply chain, marketing and sales in the region. George has led market entry and expansion in West and Central Africa for many brands including Beiersdorf and BIC.

He is currently pursuing a PhD in Consumer Psychology and has EMBA Marketing, MPhil Psychology and DipM Marketing- CIM. He is passionate about researching topics that bring psychology and marketing together.