Samuel Obiri-Yeboah is a seasoned commercial leader and Chartered Marketer (CIM-UK) with over nineteen years of experience shaping iconic brands across banking, telecommunications, FMCG, and entertainment. He specializes in building integrated marketing ecosystems that blend classic brand discipline with digital tactics to drive sustainable growth.

Currently a Digital Marketing and Research Consultant, Samuel has held senior leadership roles at Stanbic Bank Ghana, where he led both the communications team and the marketing function for the retail banking business unit. Prior to that, he served as Regional Marketing Manager for MultiChoice Africa’s agency markets, overseeing marketing strategy and execution for DStv across Sierra Leone, Liberia, Rwanda, DR Congo, Cameroon, and Côte d’Ivoire.

He also worked on the Vodafone brand in Ghana as Manager, Brand and Media, delivering award-winning campaigns. Earlier in his career, Samuel held brand leadership roles at Accra Brewery Limited, Unilever Ghana, and PZ Cussons, managing some of Ghana’s biggest FMCG brands, including Club Beer, Castle Milk Stout, Key Soap, Duck Soap, and Imperial Leather.

A certified Project Management Professional (PMP) and Associate of the Institute of Public Relations, Ghana (IPR-Ghana), Samuel holds a Professional Postgraduate Diploma in Marketing from CIM-UK and an MBA from the Ghana Institute of Management and Public Administration. He also holds Master’s degrees in Marketing Strategy and Public Relations from the University of Ghana and the Ghana Institute of Journalism, respectively.