RECOM: Redefining Professional Marketing Education in Ghana

RECOM: Redefining Professional Marketing Education in Ghana

Why do so many Ghanaian businesses struggle to scale brilliant ideas into market-ready solutions? Too often, they lack a crucial partner: a marketer who can serve as a strategist from the very beginning, one who uses deep community insight to shape a product’s design, not just its launch plan.

This is the reality for nearly 60% of Ghanaian businesses (Bamfo, 2024). The persistent gap between visionary ideas and market-ready execution continues to hold back growth. It was this very gap that catalysed the founding of RECOM, and it is this same struggle that now unites thousands of professionals committed to building the skills required to be, and remain, future-ready marketers.

A Personal Journey of Frustration and Reinvention

My journey began in a modest classroom in Accra, surrounded by professionals hungry to elevate their craft through professional marketing education in Ghana. What we encountered, however, was not a system built to empower, but one designed merely to evaluate.

After completing an MBA, I enrolled in a popular tutorial college in Accra to pursue CIMG professional qualifications. I expected structured mentorship, practical projects, and industry-immersed learning. Instead, what I encountered was rote instruction, designed solely for passing exams.

There was no mentorship, no guidance on applying theory to the Ghanaian marketplace, and no recognition of marketing’s strategic role in shaping business and society. Picture this: a group of marketing students in Ghana, fans whirring helplessly against 35°C heat, analysing case studies on “snowstorm shopping trends.” At that moment, I realised our education was not just irrelevant but a parody of itself.

As I later taught CIMG and CIM courses across Ghana and Kenya, I met hundreds of professionals grappling with the same frustrations. Programs that did not challenge them intellectually, did not nurture their leadership capacity, and did not reflect the realities of African markets. These professionals did not want shortcuts; they wanted substance.

RECOM was born from this collective aspiration: a demand for a more meaningful, localised, and value-driven approach to marketing education in Ghana.

RECOM’s Five Pillars of Purpose-Led Marketing Education

At RECOM, we are not just a tutorial college. We are a professional learning institution with a clear mission: to cultivate purpose-led, ethically grounded, and digitally fluent marketers who are equipped to lead in Ghana’s fast-evolving economy and beyond.

Here are our five pillars:

1. Local Relevance Rooted in Global Standards

Our focus is on the CIMG (Chartered Institute of Marketing, Ghana) qualification. Unlike centres that recycle foreign syllabi, RECOM contextualises CIMG content with real Ghanaian case studies. Learners strategise for Kumasi’s kelewele vendors, Accra’s fintech startups, and African SMEs, while still meeting global standards. Explore CIMG here 🡥

2. Mentorship as a Core Learning Practice

Every learner is paired with an experienced marketing mentor who provides career guidance, ethical coaching, and leadership development. At RECOM, mentorship in marketing education is not optional; it’s core.

3. Digitally Empowered, Flexibly Delivered

Through our custom-built learning management system (LMS), learners access curated content, peer networks, and live virtual classes on evenings and weekends. Flexible delivery ensures that professionals can balance career, family, and study—without compromising on rigour.

4. A Curriculum That Connects Ethics, Strategy, and Impact

Our courses—from Brand Management to Digital Optimisation—embed sustainability, ethics, and digital fluency. Learners debate Ghana’s plastic waste crisis as part of brand strategy, or apply digital marketing tools to local SMEs.

We also facilitate future-proof short courses in Emerging Technologies for Marketers, Digital Marketing, and Sustainable Marketing, in collaboration with CIMG Ghana.

5. Career Acceleration Beyond the Exam Room

Passing exams is not enough. RECOM connects learners to top employers in Ghana, provides internships, and supports career advancement. Our alumni have landed promotions and roles in Ghana Club 100 firms because we don’t just teach marketing, we open doors.

Who We Serve, and Why It Matters

RECOM supports a wide range of learners. They include:

• Mid-career professionals seeking to earn Chartered Marketer status via CIMG Pathways.
• HR and LD Managers looking to invest in ethical, strategic, and high-performing teams.
• Entrepreneurs and consultants who want to elevate their marketing practice.
• Young professionals and career pivoters ready to build purposeful marketing careers.

Our alumni already drive change in MTN Ghana, Best Western Premier, GIZ Ghana, Ecobank, GCB Bank PLC, AGI-Energy, Ghana Export Promotion Authority (GEPA), Ashesi University, Fidelity Bank Ghana, GhIPSS, Wilmar Ghana, Media General, Star Assurance, Ashesi University, and more. 

A Closing Challenge to Ghana’s Marketing Ecosystem

Here’s the hard truth: if Ghana’s marketers are taught with yesterday’s tools, how can they build tomorrow’s economy?

Employers, invest in RECOM’s corporate training program, within 6 months, your teams will master the campaigns that win Ghana’s next generation of consumers.

Professionals, if you are serious about becoming a marketer who leads with insight, ethics, and innovation, RECOM is the next step.

Enrol now for our September 2025 cohort and secure a 1:1 mentorship slot with a CIMG-certified leader.

Together, let’s reimagine marketing education in Ghana.