Why RECOM Exists: Closing the Gap in Ghana’s Marketing Education

Imagine a brilliant Ghanaian entrepreneur, poised to build a world-class product with immense growth potential, yet stuck at the drawing board.

Why? Because many Ghanaian businesses lack a crucial partner: a marketer who can serve as a strategist from the very beginning, one who leverages community insight to shape the product’s design, not merely its launch plan.

This is the reality for nearly 60% of Ghanaian businesses (Bamfo, 2024). This persistent challenge the gap between visionary ideas and market-ready execution is the very adversity that forges transformation. It was this gap that catalyzed the founding of RECOM, and it is this same struggle that now unites thousands of professionals committed to building the skills required to be future-ready.

A Personal Journey of Frustration and Reinvention

My journey began in a modest classroom in Accra, surrounded by professionals eager to elevate their craft through professional marketing education in Ghana. What we encountered, however, was not a system built to empower, but one designed merely to evaluate.

After completing my MBA, I enrolled in one of the well-known tutorial colleges in Accra to pursue CIMG professional marketing qualifications.

I expected mentorship, deep learning, and 21st-century teaching methods like flipped classrooms and industry immersion. Instead, I found a system built only for exam preparation, what I call “Rote Instruction.” There was no room for critical thinking, no application to the Ghanaian market, and no recognition of the marketer’s strategic role in business and society.

Picture this: a group of Ghanaian students, sweating in 35°C heat, studying case studies on “snowstorm shopping trends.” It was irrelevant, detached, and uninspiring.

Later, as I taught CIMG and CIM courses across Ghana and Kenya, I met professionals with the same frustrations. They wanted substance, mentorship, and localised learning that reflected African markets. RECOM was born out of this collective aspiration: to build a purpose-led, relevant, and value-driven approach to marketing education in Ghana.

RECOM’s 5 Pillars

At RECOM, we don’t just deliver tutorials. We are a professional learning institution in Ghana with a mission: to cultivate purpose-led, ethically grounded, and digitally fluent Chartered Marketers who can lead in Ghana’s evolving business environment and beyond.

Pillar 1: Local Relevance Rooted in Global Standards

Our focus is on the CIMG qualification. Unlike centres that recycle foreign syllabi, we contextualise learning with Ghanaian case studies, data, and realities. At RECOM, you learn to market for Accra, Kumasi, and Tamale, while meeting global professional standards. Explore CIMG here🡵.

Pillar 2: Mentorship as a Core Learning Practice

Every RECOM learner is paired with a mentor. Mentorship bridges the gap between academic instruction and career development. This is where professionals build not just knowledge, but confidence and leadership capacity.

Pillar 3: Digitally Empowered, Flexibly Delivered

Our Learner Management System (LMS) gives 24/7 access to resources, peer networks, and tutor support. Learning is flexible, evening and weekend sessions for working professionals, but also rigorous and highly interactive. Explore RECOM’s LMS here🡵

Pillar 4: Ethics, Strategy, and Impact in Every Module

From Brand Management to Digital Optimisation and Strategy, every course embeds ethics, sustainability, and digital fluency. Learners debate Ghana’s plastic waste crisis alongside studying global brands. This transforms marketers from certificate-holders into ethical, strategic practitioners.

Pillar 5: Career Acceleration Beyond Exams

Your CIMG exam is only the beginning. RECOM connects learners to employers, internships, and consulting opportunities. Our alumni land jobs, promotions, and leadership roles in Ghana Club 100 firms because we prepare them for careers, not just exams.

Who We Serve, and Why It Matters

RECOM supports:

• Mid-career professionals seeking Chartered Marketer status via CIMG pathways.

• HR and L&D Managers investing in strategic, ethical marketing teams.

• Entrepreneurs and consultants aiming to elevate their practice.

• Young professionals and career pivoters building purpose-driven careers.

Our alumni are thriving in companies like MTN Ghana, GIZ Ghana, Ecobank, Fidelity Bank Ghana, GCB Bank, GEPA, Ashesi University, Media General, and Wilmar Ghana. They graduate with CIMG-accredited qualifications, but more importantly, with the confidence and identity of purpose-led marketers.

Why This Matters for Ghana’s Future

Here’s the hard truth: If Ghana’s marketers are taught with outdated tools, they cannot build tomorrow’s economy. With rising digitalisation, shifting consumer expectations, and growing focus on sustainability, marketing education in Ghana must evolve.

That’s why RECOM exists: to provide professional marketing education in Ghana that is relevant, ethical, and future-ready.

A Call to Action

• For Employers: Invest in RECOM’s corporate learning programs. Within 6 months, your teams will design and execute campaigns that reach Ghana’s next generation of consumers.

• For Professionals: Enrol in RECOM’s upcoming CIMG cohort and secure 1:1 mentorship with a Chartered Marketer.

• For Policymakers: Reform professional education with us. Let us align institutions with the ambition and potential of our people.

RECOM is young but clear in purpose: we exist to reimagine what it means to be a marketer in Ghana and Africa.

Enrol today, invest in purpose-led marketing education, and join the movement shaping the future of marketing in Ghana.