Who should complete this short course?
This course is developed for marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. This short course is suited to those in specialist roles (i.e., email marketing, content marketing, social media marketing etc)
What will you gain?
You will acquire the in-demand knowledge and skills to play an active role in the adoption of emerging technologies for customer value and finding a new career path. This CIMG short course certificate is CPD-eligible and recognised by employers, universities and educational institutions.
Participants will acquire hands-on skills in using generative AI, blockchain and metaverse tools to add value to their marketing activities (marketing strategy, customer person and journey mapping, content creation, customer experience, data security and privacy etc).
What is required of participants?
Participants will also be required to complete a project by developing a project plan for implementing AI in their current marketing strategy including metrics for measuring its success.
