Every year, hundreds of professionals across Ghana sign up to pursue the Chartered Institute of Marketing, Ghana (CIMG) qualification. The qualification is the same wherever you study, but the experience you get along the way can vary drastically. And that experience can mean the difference between simply passing an exam and becoming a future-ready marketer who transforms businesses and communities.
At RECOM, we’ve seen it firsthand: brilliant professionals who enrolled in the wrong study centre, only to come out disillusioned — with little mentorship, no career support, and learning content far removed from Ghana’s realities. That is why your choice matters more than you may think.
What Really Matters When Choosing a Study Centre
When evaluating where to study, it’s not just about timetables or fees. Ask yourself:
- Will I learn in a way that is relevant to my market (Accra, Kumasi, Wa, Takoradi, Koforidua, Tamale) or will I be taught case studies that don’t reflect my world?
- Will I get mentorship and guidance to shape my career path, or am I on my own after exams?
- Will the programme be flexible and digitally enabled, recognising my reality as a working professional?
- Are tutors active marketers who understand both theory and practice, or simply exam drillers?
- Beyond the certificate, will I have career opportunities, networks, and exposure to employers?
These are not small details, they are the factors that will determine how far your investment in professional education will take you.
The RECOM Difference: Education Built on Five Pillars
At RECOM, we are not just a tutorial college. We are a professional learning institution with a clear and uncompromising mission: to cultivate purpose-led, ethically grounded, and digitally fluent marketing professionals who can thrive in Ghana’s fast-evolving business environment.
Our vision is anchored on five foundational pillars:
1. Local Relevance Rooted in Global Standards
We centre our programmes on the CIMG qualification but deliver it with unmatched local depth. At RECOM, learners don’t study snowstorm shopping trends; they engage real Ghanaian case studies. Whether strategising for Kumasi’s kelewele vendor or Accra’s fintech ecosystem, learners apply global marketing standards to shape local economies.
“The qualification may be the same across centres, but the outcomes are not. At RECOM, the difference lies in how we teach, not just what we teach.”
2. Mentorship as a Core Learning Practice
Behind every successful marketer is not just knowledge, but a support system. That’s why every learner at RECOM is paired with a mentor, an experienced practitioner who provides academic support, career guidance, and leadership development. Mentorship is not an add-on; it’s at the heart of what we do.
3. Digitally Empowered, Flexibly Delivered
We know professionals juggle multiple commitments. Our custom-built learner management system (LMS) gives learners 24/7 access to curated content, tutor feedback, and peer networks. Combined with evening and weekend virtual classes, RECOM makes learning accessible without compromising academic rigour.
4. A Curriculum That Connects Ethics, Strategy, and Impact
Marketing is more than selling products, it shapes societies. That’s why every RECOM module integrates ethics, sustainability, and digital fluency. Learners debate real issues, from Ghana’s plastic waste crisis to digital inclusion, developing the mindset of transformative practitioners, not just certificate holders.
5. Career Acceleration Beyond the Exam Room
Your CIMG exam is not the finish line. RECOM connects top learners to employers, internships, and consulting opportunities, ensuring your education translates into real professional growth. Many of our alumni now hold leadership positions in Ghana Club 100 firms, proving that we don’t just teach marketing — we open doors.
The Bottom Line
Your choice of study centre is not just about passing exams. It’s about the mentorship you receive, the networks you build, the relevance of what you learn, and the career doors that open afterward.
At RECOM, we were founded to ensure that no marketer ever again faces the frustration of irrelevant, unsupported professional education. With us, you don’t just study to pass, you study to lead, transform, and thrive.
Learn more at www.recom.edu.gh or join our upcoming info session to experience the RECOM difference.
Amin Ayarnah
Amin is a lifelong learner who lives by the belief that "marketing is a force for good, rather than a force for promotion". He is the Founder & Chief Visionary of RECOM
